Determining goals
When a company is about to plan an advertising campaign, it never does so aimlessly. It has very specific objectives in mind that can be the most varied: the launch of a product or a brand, the penetration of a specific market area, the increase in sales in a given period of the year, the collection of feedback. Also in the exchange of goods for advertising, the determination of the objective is essential for the selection of suitable advertising media.
identify advertising media
Advertising media are the communication tool used in planning the advertising campaign and we have an infinite number of tools at our disposal. Depending on the objectives and the budget, we will identify the most suitable tools for their achievement.
Campaign planning
The system of advertising in exchange for goods does not mean settle with what you get!
Once the objectives, the targets, the means have been identified, it is necessary to understand how to use these means, to process the subjects, to decide when to send our message through the identified advertising means. Understanding the day of the week to publish in a newspaper or the time to air a TV or radio commercial is not a question of availability or price. It is the result of a careful analysis possible thanks to our experience.
Bartering
Yes… at this point, we have exhausted the activity of the classic advertising agencies and we express ourselves in our true nature as a Barter Company.
We examine the goods, products and services that the company wants to give us as payment, we agree on their value and quantities, we relate them to the value of the planned advertising campaign and we carry out the actual exchange of goods for advertising: we buy the spaces as planned, these spaces are sold to companies and for payment, we collect the goods as agreed.
Choice of products
One of the main doubts for the companies that first evaluate the opportunity to buy advertising in exchange for goods is linked to the type of products that they can give to the Barter in payment. We can’t tell you what the other Barter Companies do … but we can tell you about our philosophy:
any product and/or service has its own market. Therefore, the onus is on us to identify the market for the product that the customer wants to give us advertising goods in exchange. Whether it is dog food or diamond rings, shoes or cleaning products, wine or sunscreen, cars or scooters, the requirements are mutual satisfaction in evaluating the goods and the timeliness of the product. .
Distribution
At this stage, the problem of monetising the value of goods is all ours and to fulfil this function we have created a sales network whose access is guaranteed only to members. In this way, we do not compete unfairly with the traditional sales network, the philosophy underlying good coexistence as well as the exchange of goods for advertising. .
Adv Stores
They are real brick & mortar stores. They have darkened windows and can only be accessed with the ADV Card, an electronic badge issued to employees of affiliated companies and only after careful checks. The reason for this confidentiality is very simple: not to create problems for the client company and its sales network and not to create damage to the client’s image. Foreign executive customers Over the years we have come into contact with numerous foreign companies where we offer the products received in exchange for advertising. Often, thanks to these customers, companies have had the opportunity to evaluate new markets they had not contemplated, sometimes starting new sales channels in new countries.
Benefits to corporate cash flow
