Appearing on the first page of Google for a specific search is equivalent to contributing to 91.7% of the potential traffic developed by the search. Translated into simple words, it means that if a given search is done 100 times a day by 100 different people, over 90 of these people will choose to continue browsing with one of the 10 results proposed on the front page. In a landscape where 85% of consumers access the web to find the products and services of their interest locally, it follows that the first page of Google is the only real promotional tool capable of bringing appreciable results.